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Home > Consumer-Driven Demand and Operations Management Models: A Systematic Study of Information-Technology-Enabled Sales Mechanisms

Consumer-Driven Demand and Operations Management Models: A Systematic Study of Information-Technology-Enabled Sales Mechanisms


Book Informaton

Consumer-Driven Demand and Operations Management Models: A Systematic Study of Information-Technology-Enabled Sales Mechanisms

Author

Serguei Netessine; Christopher S. Tang

Series

International Series in Operations Research & Management Science

Volume

131

Year of Publication

2009

Publisher

Springer US

Pages

XXIV, 488

Language

en

ISBN

9780387980188, 9780387980263

ARI Id

1664096330201


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