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Home > Organizational Buying Behaviour: Purchasing and Marketing Management Implications

Organizational Buying Behaviour: Purchasing and Marketing Management Implications

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Organizational Buying Behaviour: Purchasing and Marketing Management Implications

Author

Michael J. Baker; Stephen T. Parkinson

Year of Publication

1st ed. 1986

Publisher

Palgrave Macmillan UK

Pages

XIV, 271

Language

en

ISBN

9780333393512, 9781349080489, 0333393511

ARI Id

1664153007157

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Purchasing