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Proceedings of the 1986 Academy of Marketing Science (AMS) Annual Conference
Book Informaton
Author
Naresh K. Malhotra
Series
Developments in Marketing Science: Proceedings of the Academy of Marketing Science
Year of Publication
2015
Publisher
Springer International Publishing
Pages
XXIX, 497
Language
EN
ISBN
9783319111001, 9783319111018, 3319111000
ARI Id
1664365410065
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