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Product Research: The Art and Science Behind Successful Product Launches

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Product Research: The Art and Science Behind Successful Product Launches

Author

N. R. Srinivasa Raghavan; John A. Cafeo

Year of Publication

2009

Publisher

Springer Netherlands

City of Publication

Dordrecht; New York

Pages

XII, 305

Language

en

ISBN

9789048128594, 9789048128600, 9048128595, 9048128609

ARI Id

1664530619783

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Topics
Engineering design New products Marketing research Research industrial