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Home > The 1980’s: A Decade of Marketing Challenges: Proceedings of the 1981 Academy of Marketing Science (AMS) Annual Conference

The 1980’s: A Decade of Marketing Challenges: Proceedings of the 1981 Academy of Marketing Science (AMS) Annual Conference


Book Informaton

The 1980’s: A Decade of Marketing Challenges: Proceedings of the 1981 Academy of Marketing Science (AMS) Annual Conference

Author

Venkatakrishna V. Bellur

Series

Developments in Marketing Science: Proceedings of the Academy of Marketing Science

Year of Publication

2015

Publisher

Springer International Publishing

Pages

XVIII, 345

Language

en

ISBN

9783319169750, 9783319169767

ARI Id

1664593967136


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