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Home > Looking Forward, Looking Back: Drawing on the Past to Shape the Future of Marketing: Proceedings of the 2013 World Marketing Congress

Looking Forward, Looking Back: Drawing on the Past to Shape the Future of Marketing: Proceedings of the 2013 World Marketing Congress


Book Informaton

Looking Forward, Looking Back: Drawing on the Past to Shape the Future of Marketing: Proceedings of the 2013 World Marketing Congress

Author

Colin Campbell; Junzhao (Jonathon) Ma

Series

Developments in Marketing Science: Proceedings of the Academy of Marketing Science

Year of Publication

1st ed. 2016

Publisher

Springer International Publishing

Pages

XXXII, 922

Language

EN

ISBN

9783319241821, 9783319241845, 3319241826

ARI Id

1664606873509


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