Home > Looking Forward, Looking Back: Drawing on the Past to Shape the Future of Marketing: Proceedings of the 2013 World Marketing Congress
Looking Forward, Looking Back: Drawing on the Past to Shape the Future of Marketing: Proceedings of the 2013 World Marketing Congress
Book Informaton
Author
Colin Campbell; Junzhao (Jonathon) Ma
Series
Developments in Marketing Science: Proceedings of the Academy of Marketing Science
Year of Publication
1st ed. 2016
Publisher
Springer International Publishing
Pages
XXXII, 922
Language
EN
ISBN
9783319241821, 9783319241845, 3319241826
ARI Id
1664606873509
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