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Home > Thriving in a New World Economy: Proceedings of the 2012 World Marketing Congress/Cultural Perspectives in Marketing Conference

Thriving in a New World Economy: Proceedings of the 2012 World Marketing Congress/Cultural Perspectives in Marketing Conference


Book Informaton

Thriving in a New World Economy: Proceedings of the 2012 World Marketing Congress/Cultural Perspectives in Marketing Conference

Author

Kirk Plangger

Series

Developments in Marketing Science: Proceedings of the Academy of Marketing Science

Year of Publication

1st ed. 2016

Publisher

Springer International Publishing

Pages

XXII, 394

Language

EN

ISBN

9783319241463, 9783319241487

ARI Id

1664634765609


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