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Home > Global Perspectives in Marketing for the 21st Century: Proceedings of the 1999 World Marketing Congress

Global Perspectives in Marketing for the 21st Century: Proceedings of the 1999 World Marketing Congress


Book Informaton

Global Perspectives in Marketing for the 21st Century: Proceedings of the 1999 World Marketing Congress

Author

Ajay K. Manrai; H. Lee Meadow

Series

Developments in Marketing Science: Proceedings of the Academy of Marketing Science

Year of Publication

2015

Publisher

Springer International Publishing

Pages

XXXII, 505

Language

EN

ISBN

9783319173559, 9783319173566

ARI Id

1664647205321


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