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Home > Marketing Horizons: A 1980' s Perspective: Proceedings of the 1980 Academy of Marketing Science (AMS) Annual Conference

Marketing Horizons: A 1980' s Perspective: Proceedings of the 1980 Academy of Marketing Science (AMS) Annual Conference


Book Informaton

Marketing Horizons: A 1980' s Perspective: Proceedings of the 1980 Academy of Marketing Science (AMS) Annual Conference

Author

Venkatakrishna V. Bellur

Series

Developments in Marketing Science: Proceedings of the Academy of Marketing Science

Year of Publication

2015

Publisher

Springer International Publishing

Pages

XVII, 368

Language

EN

ISBN

9783319109657, 9783319109664

ARI Id

1664694065794


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