Home > Advances in National Brand and Private Label Marketing: Fourth International Conference, 2017
Advances in National Brand and Private Label Marketing: Fourth International Conference, 2017
Book Informaton
Author
Francisco J. Martínez-López; Juan Carlos Gázquez-Abad; Kusum L. Ailawadi; María Jesús Yagüe-Guillén
Series
Springer Proceedings in Business and Economics
Year of Publication
1st ed. 2017
Publisher
Springer International Publishing
Pages
XI, 210
Language
en
ISBN
9783319597003, 9783319597010, 3319597000
ARI Id
1664903173955
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