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Home > Assessing the Different Roles of Marketing Theory and Practice in the Jaws of Economic Uncertainty: Proceedings of the 2004 Academy of Marketing Science (AMS) Annual Conference

Assessing the Different Roles of Marketing Theory and Practice in the Jaws of Economic Uncertainty: Proceedings of the 2004 Academy of Marketing Science (AMS) Annual Conference


Book Informaton

Assessing the Different Roles of Marketing Theory and Practice in the Jaws of Economic Uncertainty: Proceedings of the 2004 Academy of Marketing Science (AMS) Annual Conference

Author

Harlan E. Spotts

Series

Developments in Marketing Science: Proceedings of the Academy of Marketing Science

Year of Publication

2015

Publisher

Springer International Publishing

Pages

XXXIII, 353

Language

EN

ISBN

9783319118444, 9783319118451, 3319118447

ARI Id

1665007169370


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