Home > The Customer is NOT Always Right? Marketing Orientations in a Dynamic Business World: Proceedings of the 2011 World Marketing Congress
The Customer is NOT Always Right? Marketing Orientations in a Dynamic Business World: Proceedings of the 2011 World Marketing Congress
Book Informaton
Author
Colin L. Campbell
Series
Developments in Marketing Science: Proceedings of the Academy of Marketing Science
Year of Publication
1st ed. 2017
Publisher
Springer International Publishing
Pages
XXXIII, 953
Language
EN
ISBN
9783319500065, 9783319500089
ARI Id
1665019324542
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