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Home > The Customer is NOT Always Right? Marketing Orientations in a Dynamic Business World: Proceedings of the 2011 World Marketing Congress

The Customer is NOT Always Right? Marketing Orientations in a Dynamic Business World: Proceedings of the 2011 World Marketing Congress


Book Informaton

The Customer is NOT Always Right? Marketing Orientations in a Dynamic Business World: Proceedings of the 2011 World Marketing Congress

Author

Colin L. Campbell

Series

Developments in Marketing Science: Proceedings of the Academy of Marketing Science

Year of Publication

1st ed. 2017

Publisher

Springer International Publishing

Pages

XXXIII, 953

Language

EN

ISBN

9783319500065, 9783319500089

ARI Id

1665019324542


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