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Home > Rediscovering the Essentiality of Marketing: Proceedings of the 2015 Academy of Marketing Science (AMS) World Marketing Congress

Rediscovering the Essentiality of Marketing: Proceedings of the 2015 Academy of Marketing Science (AMS) World Marketing Congress


Book Informaton

Rediscovering the Essentiality of Marketing: Proceedings of the 2015 Academy of Marketing Science (AMS) World Marketing Congress

Author

Luca Petruzzellis; Russell S. Winer

Series

Developments in Marketing Science: Proceedings of the Academy of Marketing Science

Year of Publication

1st ed. 2016

Publisher

Springer International Publishing

Pages

XXXIII, 987

Language

en

ISBN

9783319298764, 9783319298771, 3319298763

ARI Id

1665019387877


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