Home > Rediscovering the Essentiality of Marketing: Proceedings of the 2015 Academy of Marketing Science (AMS) World Marketing Congress
Rediscovering the Essentiality of Marketing: Proceedings of the 2015 Academy of Marketing Science (AMS) World Marketing Congress
Book Informaton
Author
Luca Petruzzellis; Russell S. Winer
Series
Developments in Marketing Science: Proceedings of the Academy of Marketing Science
Year of Publication
1st ed. 2016
Publisher
Springer International Publishing
Pages
XXXIII, 987
Language
en
ISBN
9783319298764, 9783319298771, 3319298763
ARI Id
1665019387877
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