Home > Marketing at the Confluence between Entertainment and Analytics: Proceedings of the 2016 Academy of Marketing Science (AMS) World Marketing Congress
Marketing at the Confluence between Entertainment and Analytics: Proceedings of the 2016 Academy of Marketing Science (AMS) World Marketing Congress
Book Informaton
Author
Patricia Rossi
Series
Developments in Marketing Science: Proceedings of the Academy of Marketing Science
Year of Publication
1st ed. 2017
Publisher
Springer International Publishing
Pages
XLIV, 1595
Language
en
ISBN
9783319473307, 9783319473314
ARI Id
1665033420250
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