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Home > Marketing at the Confluence between Entertainment and Analytics: Proceedings of the 2016 Academy of Marketing Science (AMS) World Marketing Congress

Marketing at the Confluence between Entertainment and Analytics: Proceedings of the 2016 Academy of Marketing Science (AMS) World Marketing Congress


Book Informaton

Marketing at the Confluence between Entertainment and Analytics: Proceedings of the 2016 Academy of Marketing Science (AMS) World Marketing Congress

Author

Patricia Rossi

Series

Developments in Marketing Science: Proceedings of the Academy of Marketing Science

Year of Publication

1st ed. 2017

Publisher

Springer International Publishing

Pages

XLIV, 1595

Language

en

ISBN

9783319473307, 9783319473314

ARI Id

1665033420250


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