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Home > Back to the Future: Using Marketing Basics to Provide Customer Value: Proceedings of the 2017 Academy of Marketing Science (AMS) Annual Conference

Back to the Future: Using Marketing Basics to Provide Customer Value: Proceedings of the 2017 Academy of Marketing Science (AMS) Annual Conference


Book Informaton

Back to the Future: Using Marketing Basics to Provide Customer Value: Proceedings of the 2017 Academy of Marketing Science (AMS) Annual Conference

Author

Nina Krey; Patricia Rossi

Series

Developments in Marketing Science: Proceedings of the Academy of Marketing Science

Year of Publication

1st ed. 2018

Publisher

Springer International Publishing

Pages

XL, 816

Language

EN

ISBN

9783319660226, 9783319660233, 3319660225

ARI Id

1665092874821


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