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Home > Boundary Blurred: A Seamless Customer Experience in Virtual and Real Spaces: Proceedings of the 2018 Academy of Marketing Science (AMS) Annual Conference

Boundary Blurred: A Seamless Customer Experience in Virtual and Real Spaces: Proceedings of the 2018 Academy of Marketing Science (AMS) Annual Conference


Book Informaton

Boundary Blurred: A Seamless Customer Experience in Virtual and Real Spaces: Proceedings of the 2018 Academy of Marketing Science (AMS) Annual Conference

Author

Nina Krey; Patricia Rossi

Series

Developments in Marketing Science: Proceedings of the Academy of Marketing Science

Year of Publication

1st ed. 2018

Publisher

Springer International Publishing

Pages

XXXVIII, 612

Language

en

ISBN

9783319991801, 9783319991818, 3319991809

ARI Id

1665156338013


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