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Home > Marketing Opportunities and Challenges in a Changing Global Marketplace: Proceedings of the 2019 Academy of Marketing Science (AMS) Annual Conference

Marketing Opportunities and Challenges in a Changing Global Marketplace: Proceedings of the 2019 Academy of Marketing Science (AMS) Annual Conference


Book Informaton

Marketing Opportunities and Challenges in a Changing Global Marketplace: Proceedings of the 2019 Academy of Marketing Science (AMS) Annual Conference

Author

Shuang Wu; Felipe Pantoja; Nina Krey

Series

Developments in Marketing Science: Proceedings of the Academy of Marketing Science

Year of Publication

1st ed. 2020

Publisher

Springer International Publishing

Pages

XLIX, 674

Language

EN

ISBN

9783030391645, 9783030391652, 3030391647

ARI Id

1665259143336


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