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Home > Marketing Communications and Brand Development in Emerging Economies Volume I: Contemporary and Future Perspectives

Marketing Communications and Brand Development in Emerging Economies Volume I: Contemporary and Future Perspectives


Book Informaton

Marketing Communications and Brand Development in Emerging Economies Volume I: Contemporary and Future Perspectives

Author

Ogechi Adeola; Robert E. Hinson; A M Sakkthivel

Series

Palgrave Studies of Marketing in Emerging Economies

Year of Publication

1st ed. 2022

Publisher

Springer International Publishing

Pages

XXV, 311

Language

en

ISBN

9783030886776, 9783030886783

ARI Id

1665380500431


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Showing 1 to 19 of 19 entries
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i-xxv
1-1
3-15
17-17
19-39
41-57
59-79
81-81
83-102
103-119
121-145
147-179
181-205
207-207
209-228
229-252
253-280
281-305
307-311
Chapters/HeadingsAuthor(s)PagesInfo
Showing 1 to 19 of 19 entries