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> Beyond the brand: why engaging the right customers is essential to winning in business
Beyond the brand: why engaging the right customers is essential to winning in business
Book Informaton
Author
John Winsor
Year of Publication
2004
Publisher
Dearborn Trade Pub.
City of Publication
Chicago
Pages
269
Language
en
ISBN
OL15564467M, 0793188369
ARI Id
1665627947289
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Topics
Brand choice
Product management
Brand loyalty
Klantgerichtheid
Productontwikkeling
Loyaliteit
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