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The Routledge Companion to Marketing Research


Book Informaton

The Routledge Companion to Marketing Research

Author

Len Tiu Wright; Luiz Moutinho; Merlin Stone; Richard P. Bagozzi

Series

Routledge Companions in Marketing, Advertising and Communication

Year of Publication

2021

Publisher

Routledge

Pages

612

Language

en

ISBN

9780367694319, 9781138682788, 9781315544892, 9781134826933, 9781134826865, 9781134826797

ARI Id

1665635305191


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