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Marketing Analytics: Statistical Tools for Marketing and Consumer Behavior Using SPSS


Book Informaton

Marketing Analytics: Statistical Tools for Marketing and Consumer Behavior Using SPSS

Author

José Marcos Carvalho de Mesquita; Erik Kostelijk

Series

Mastering Business Analytics

Year of Publication

2021

Publisher

Routledge

Language

en

ISBN

9781032052182, 9781032052199, 9781000481716, 9781000481747, 9781003196617

ARI Id

1665707340119


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