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Marketing Planning in a Total Quality Environment

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Marketing Planning in a Total Quality Environment

Author

Robert E. Linneman; John L. Stanton

Year of Publication

1995

Publisher

Routledge

Pages

486

Language

en

ISBN

9781138980495, 9781560249382, 9781317939061, 9781317939047, 9781317939054, 9781315859224

ARI Id

1665743822115

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