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Relationship Marketing in the Digital Age

Book Informaton
Relationship Marketing in the Digital Age

Author

Robert Palmatier; Lena Steinhoff

Series

Routledge Studies in Marketing

Year of Publication

2019

Publisher

Routledge

Language

en

ISBN

9780367786922, 9781138310025, 9781351388221, 9781315143583, 9781351388238, 9781351388245

ARI Id

1665756691320

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Topics
Marketing Customer relations