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Marketing Performativity: Theories, practices and devices


Book Informaton

Marketing Performativity: Theories, practices and devices

Author

Katy Mason; Hans Kjellberg; Johan Hagberg

Series

Key Issues in Marketing Management

Year of Publication

2017

Publisher

Routledge

Language

en

ISBN

9780367109509, 9781138237261, 9781315300238, 9781315300207, 9781315300214, 9781315300221

ARI Id

1666050994418


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