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Home > Public Relations as Relationship Management: A Relational Approach to the Study and Practice of Public Relations

Public Relations as Relationship Management: A Relational Approach to the Study and Practice of Public Relations


Book Informaton

Public Relations as Relationship Management: A Relational Approach to the Study and Practice of Public Relations

Author

Eyun-Jung Ki; Jeong-Nam Kim; John A. Ledingham

Series

Routledge Communication Series

Year of Publication

2015

Publisher

Routledge

Pages

394

Language

en

ISBN

9781138853805, 9781138853829, 9781315719559, 9781317516330, 9781317516347, 9781317516323, 1138853801

ARI Id

1666140516578


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Showing 1 to 19 of 19 entries
Chapters/HeadingsAuthor(s)PagesInfo
The Evolution of Relationship Theory
2-60
3-27
28-45
46-60
Expansion of Organization-Public Relationships
62-214
63-113
114-129
130-143
144-158
159-179
180-198
199-214
Emergent Perspectives: Culture, Globalization, and New Technologies
216-348
217-239
240-257
258-280
281-305
306-329
330-348
Chapters/HeadingsAuthor(s)PagesInfo
Showing 1 to 19 of 19 entries