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Advertising and the World Wide Web

Book Informaton
Advertising and the World Wide Web

Author

David W. Schumann; Esther Thorson

Year of Publication

1999

Publisher

Routledge

Pages

328

Language

en

ISBN

9781138003217, 9780805831481, 9781135672324, 9781135672379, 9781135672348, 9781410602060, 9781135672362

ARI Id

1666357201133

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Topics
Congresses Internet advertising World wide web Consumer behavior Advertising psychological aspects