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Home > China Catalyst: Powering Global Growth by Reaching the Fastest-Growing Consumer Markets in the World

China Catalyst: Powering Global Growth by Reaching the Fastest-Growing Consumer Markets in the World


Book Informaton

China Catalyst: Powering Global Growth by Reaching the Fastest-Growing Consumer Markets in the World

Author

David M. Holloman

Edition

1st Edition

Year of Publication

2013

Publisher

John Wiley & Sons

Pages

192

Language

en

ISBN

1118411293, 1118661273, 9781118411292, 9781118661277

ARI Id

1668182095187


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Showing 1 to 14 of 14 entries
Chapters/HeadingsAuthor(s)PagesInfo
Front Matter
i-xiv
Into the Light: China''s First Economic Miracle
1-16
Economic Transition
17-30
Catalysts for Consumption
31-44
One Country, Many Markets
45-64
Channels to a Growing Market
65-82
Guan Xi Goes Online
83-97
Distribution Issues and Trends
99-118
Hefei: Home of the World''s Next-Generation Consumer
119-131
Go Deep: The Emerging Go-to-Market Retail Model
133-148
The New Export Machine
149-159
The Path Forward
161-168
About the Author
169
Index
171-176
Chapters/HeadingsAuthor(s)PagesInfo
Showing 1 to 14 of 14 entries