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Home > Electronic commerce management for business activities and global enterprises: competitive advantages applications

Electronic commerce management for business activities and global enterprises: competitive advantages applications


Book Informaton

Electronic commerce management for business activities and global enterprises: competitive advantages applications

Author

In Lee

Year of Publication

2012

Publisher

Business Science Reference

City of Publication

Hershey, PA

Language

en

ISBN

9781466618008, 9781466618015, 9781466618022

ARI Id

1668765973837


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Showing 1 to 16 of 16 entries
Chapters/HeadingsAuthor(s)PagesInfo
Introduction
Introduction to e-commerce in the global economy
Web 2. 0
Foundations of e-commerce
Consumer and business sides of e-commerce
B2C e-commerce and C2C e-commerce
B2C online consumer behavior
B2C marketing
B2B e-commerce and e-marketplaces
Mobile commerce
Technology side of e-commerce
Electronic payment
Security and privacy in e-commerce
Web technologies
Emerging trends and issues
Issues, opportunities, and challenges in e-commerce.
Chapters/HeadingsAuthor(s)PagesInfo
Showing 1 to 16 of 16 entries