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Home > The zen of social media marketing: an easier way to build credibility, generate buzz, and increase revenue

The zen of social media marketing: an easier way to build credibility, generate buzz, and increase revenue


Book Informaton

The zen of social media marketing: an easier way to build credibility, generate buzz, and increase revenue

Author

Shama Hyder

Edition

2nd ed., 2012 ed.

Year of Publication

2012

Publisher

Benbella Books;Distributed by Perseus Distribution

City of Publication

Dallas, Tex; [Jackson, TN]

Pages

239

Language

en

ISBN

1936661632, 9781936661633

ARI Id

1669856163782


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Showing 1 to 14 of 14 entries
Chapters/HeadingsAuthor(s)PagesInfo
Online marketing basics
Websites and blogging
Search Engine Optimization (SEO): the art and science of driving traffic to your website
Social media marketing: what you need to know before you start
Facebook: with 750 million users and growing, this giant can't be ignored
Twitter: the grand bazaar of social networking sites
LinkedIn: the place where professionals go
Google+: the fatest growing social networking site
Social advertising: Groupon, LivingSocial, and Facebook ads. oh my!
Video: the most powerful social medium
Creating a social media policy for your organization
A final word on social media: tools for attracting even more business
Burning questions and answers: taking questions and dishing out answers and advice
Social media marketing case studies: highlighting real-world best practices.
Chapters/HeadingsAuthor(s)PagesInfo
Showing 1 to 14 of 14 entries