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Home > Conflict policy and advertising agency-client relations: the problem of competing clients sharing a common agency

Conflict policy and advertising agency-client relations: the problem of competing clients sharing a common agency


Book Informaton

Conflict policy and advertising agency-client relations: the problem of competing clients sharing a common agency

Author

Alvin J. Silk

Year of Publication

2012

Publisher

Now Publishers

City of Publication

Hanover, MA

Pages

91

Language

en

ISBN

160198605X, 9781601986054, 9781601986047

ARI Id

1670279577636


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Showing 1 to 3 of 3 entries
Chapters/HeadingsAuthor(s)PagesInfo
Client Conflicts""; ""Designing Policies for Complex Conflicts""; ""Policy Guidelines""; ""Types of Safeguards""
""Hybrid Conflict Policies: Adaptive Split Assignments with Safeguards""""Resolving Complex Agency
""Oligopolistic Rivalry and Advertiser's Choice of Exclusive vs. Shared Agency""""Directions for Further Research""; ""Conclusion""; ""References""
Chapters/HeadingsAuthor(s)PagesInfo
Showing 1 to 3 of 3 entries