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Home > Rethinking reputation: how PR trumps marketing and advertising in the new media world

Rethinking reputation: how PR trumps marketing and advertising in the new media world

Book Informaton
Rethinking reputation: how PR trumps marketing and advertising in the new media world

Author

Fraser P. Seitel

Year of Publication

2012

Publisher

Palgrave Macmillan

City of Publication

New York

Language

en

ISBN

9780230338333

ARI Id

1671006950089

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Topics
Internet in public relations Social media Reputation Publicity Public relations Corporate image Internet in publicity Public opinion