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Home > Segmenting the mature market: identifying, targeting, and reaching America\'s diverse, booming senior markets /

Segmenting the mature market: identifying, targeting, and reaching America\'s diverse, booming senior markets /

Book Informaton
Segmenting the mature market: identifying, targeting, and reaching America\'s diverse, booming senior markets /

Author

Morgan, Carol M.; Levy, Doran J.

Year of Publication

[1993], ©1993.

Publisher

Probus Pub. Co.,

City of Publication

Chicago, Ill

Pages

363

Language

en

ISBN

1557384487

ARI Id

1671369865799

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Topics
Market segmentation Older consumers