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Home > Do It Yourself Advertising and Promotion: How to Produce Great Ads, Brochures, Catalogs, Direct Mail, Web Sites, and More, 3rd Edition

Do It Yourself Advertising and Promotion: How to Produce Great Ads, Brochures, Catalogs, Direct Mail, Web Sites, and More, 3rd Edition


Book Informaton

Do It Yourself Advertising and Promotion: How to Produce Great Ads, Brochures, Catalogs, Direct Mail, Web Sites, and More, 3rd Edition

Author

Fred E. Hahn

Year of Publication

2003

Publisher

Wiley

City of Publication

Hoboken, N.J

Pages

324

Language

de

ISBN

9780471273509, 0471273503

ARI Id

1672209466851


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Showing 1 to 20 of 228 entries
Chapters/HeadingsAuthor(s)PagesInfo
Successful Y
Some Major Revisions
Lots more
The Whole Book
ADVERTISING AND PROMOTION
Six Uniform Annotations
Five Vertical Checklist Columns
Make ¡° Final¡± FINAL!
1 Branding and Your Brand Asset Assessment
1 Brand Name
3 Reach and Frequency
5 Promotion
7 Distribution
11 Sales Force
13 Product Performance
15 Actionable Research
WHAT¡¯S YOUR TOTAL SCORE?
How to Set Goals for Your Advertising
Where to Get Help in Setting Goals
How to Budget for Advertising
Chapters/HeadingsAuthor(s)PagesInfo
Showing 1 to 20 of 228 entries