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REPOSITIONING: Marketing in an Era of Competition, Change and Crisis


Book Informaton

REPOSITIONING: Marketing in an Era of Competition, Change and Crisis

Author

Jack Trout, Steve Rivkin

Year of Publication

2009

Publisher

McGraw-Hill Education

City of Publication

New York

Pages

217

Language

en

ISBN

0071635599, 9780071635592

ARI Id

1672330241146


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