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Consumer Behavior: Building Marketing Strategy

Book Informaton
Consumer Behavior: Building Marketing Strategy

Author

Del I. Hawkins, David L Mothersbaugh

Edition

11th

Year of Publication

2009

Publisher

McGraw-Hill Irwin

City of Publication

Boston

Language

en

ISBN

0073381101, 9780073381107

ARI Id

1672463095950

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Topics
Case studies Consumer behavior Consumers Market surveys Cas Études de Études de marché Consommateurs Comportement Sales & marketing Marketing - Research Business / Economics / Finance Case studies Consumer Behavior Market surveys United States Business/Economics Attitudes Préférences