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Marketing: Theory and Practice


Book Informaton

Author

Michael J. Baker, A. J. Brown, Douglas Brownlie, Keith Crosier, Jennifer L. Drayton, Anita Kennedy, Joanna Kinsey, Stephen T. Parkinson (auth.)

Series

Macmillan Studies in Marketing Management

Year of Publication

1983

Publisher

Macmillan Education UK

Language

en

ISBN

9781349068555, 9781349068531

ARI Id

1672699916507


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