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Home > Let’s Get Engaged! Crossing the Threshold of Marketing’s Engagement Era: Proceedings of the 2014 Academy of Marketing Science (AMS) Annual Conference

Let’s Get Engaged! Crossing the Threshold of Marketing’s Engagement Era: Proceedings of the 2014 Academy of Marketing Science (AMS) Annual Conference


Book Informaton

Let’s Get Engaged! Crossing the Threshold of Marketing’s Engagement Era: Proceedings of the 2014 Academy of Marketing Science (AMS) Annual Conference

Author

Michael W. Obal, Nina Krey, Christian Bushardt (eds.)

Series

Developments in Marketing Science: Proceedings of the Academy of Marketing Science

Year of Publication

2016

Publisher

Springer International Publishing

Language

en

ISBN

9783319118147, 9783319118154

ARI Id

1672715582293


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