Home > Let’s Get Engaged! Crossing the Threshold of Marketing’s Engagement Era: Proceedings of the 2014 Academy of Marketing Science (AMS) Annual Conference
Let’s Get Engaged! Crossing the Threshold of Marketing’s Engagement Era: Proceedings of the 2014 Academy of Marketing Science (AMS) Annual Conference
Book Informaton
Author
Michael W. Obal, Nina Krey, Christian Bushardt (eds.)
Series
Developments in Marketing Science: Proceedings of the Academy of Marketing Science
Year of Publication
2016
Publisher
Springer International Publishing
Language
en
ISBN
9783319118147, 9783319118154
ARI Id
1672715582293
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