Chapters of Basic marketing: a managerial approach

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Author

E. Jerome McCarthy; Stanley J. Shapiro; William D. Perreault; Kenneth B. Wong; J. E. McCarthy; William D. Perreault Jr.

Edition

6th ed.

Year of Publication

1978

Publisher

R. D. Irwin

City of Publication

Homewood, Ill

Pages

767

Language

ISBN

0256020485

ARI Id

1672721603258

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Topics

Marketing -- Management.