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Home > Identity-Based Brand Management: Fundamentals—Strategy—Implementation—Controlling

Identity-Based Brand Management: Fundamentals—Strategy—Implementation—Controlling

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Identity-Based Brand Management: Fundamentals—Strategy—Implementation—Controlling

Author

Christoph Burmann, Nicola-Maria Riley, Tilo Halaszovich, Michael Schade (auth.)

Year of Publication

2017

Publisher

Gabler Verlag

Pages

326

Language

en

ISBN

9783658135607, 9783658135614, 3658135603

ARI Id

1672781396849

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Topics
Product management