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Consumer Behavior: Building Marketing Strategy

Book Informaton
Consumer Behavior: Building Marketing Strategy

Author

David Mothersbaugh, Delbert Hawkins, Susan Bardi Kleiser

Edition

14

Year of Publication

2019

Publisher

McGraw-Hill Education

Pages

832

Language

en

ISBN

9781260100044, 1260100049, 9781260158199, 1260158195

ARI Id

1673149295014

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