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Home > Business Communication Essentials: Fundamental Skills for the Mobile-Digital-Social Workplace, Global Edition

Business Communication Essentials: Fundamental Skills for the Mobile-Digital-Social Workplace, Global Edition


Book Informaton

Business Communication Essentials: Fundamental Skills for the Mobile-Digital-Social Workplace, Global Edition

Author

Courtland Bovee, John Thill

Year of Publication

2020

Publisher

Pearson

Pages

544

Language

en

ISBN

1292330090, 9781292330099

ARI Id

1673435186902


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Chapters/HeadingsAuthor(s)PagesInfo
Brief Contents
PART 1 Business Communication Foundations
1 Professional Communication in Today’s Digital, Social, Mobile World
Communication Matters
Why Communication Is the Most Important Business Skill
Communication Is Important to Your Career
Communication Is Important to Your Company
What Makes Business Communication Effective?
Communicating as a Professional
Understanding What Employers Expect from You
Communicating in an Organizational Context
Adopting an Audience-Centered Approach
Exploring the Communication Process
The Basic Communication Model
The Social Communication Model
The Mobile Revolution
The Rise of Mobile as a Business Communication Platform
How Mobile Technologies are Changing Business Communication
Committing to Ethical Communication
Distinguishing Ethical Dilemmas from Ethical Lapses
Chapters/HeadingsAuthor(s)PagesInfo
Showing 1 to 20 of 427 entries