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Home > Questionnaire Design: How To Plan, Structure And Write Survey Material For Effective Market Research

Questionnaire Design: How To Plan, Structure And Write Survey Material For Effective Market Research


Book Informaton

Questionnaire Design: How To Plan, Structure And Write Survey Material For Effective Market Research

Author

Kate Bolton, Ian Brace

Year of Publication

2022

Publisher

Kogan Page

Language

en

ISBN

1398604143, 9781398604148, 1398604127, 9781398604124, 1398604135, 9781398604131

ARI Id

1673561228084


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Showing 1 to 20 of 113 entries
Chapters/HeadingsAuthor(s)PagesInfo
Reviews
What is a questionnaire?
The role of a questionnaire
Challenges of remote conversations
Obtaining the best answers
Standardized survey approaches
Key take aways: introduction
01 | Defining achievable questionnaire objectives
The questionnaire in the survey process
The objectives of the study
Translating business objectives into research objectives
Can you get the information from anywhere else?
Stakeholders in the questionnaire
Collecting unbiased and accurate data: summary of problems
Key take aways: defining achievable questionnaire objectives
02 | Influence of data collection mode on question design
Choice of data collection mode
Digitally scripted or non-scripted data collection?
Self-completion surveys
Online self-completion
Chapters/HeadingsAuthor(s)PagesInfo
Showing 1 to 20 of 113 entries