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Home > Identity-Based Brand Management: Fundamentals—Strategy—Implementation—Controlling

Identity-Based Brand Management: Fundamentals—Strategy—Implementation—Controlling

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Identity-Based Brand Management: Fundamentals—Strategy—Implementation—Controlling

Author

Christoph Burmann; Nicola-Maria Riley; Tilo Halaszovich; Michael Schade

Year of Publication

1st ed. 2017

Publisher

Springer Fachmedien Wiesbaden

Pages

326

Language

EN

ISBN

9783658135607, 9783658135614, 3658135603

ARI Id

1674219819524

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Topics
Product management