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Home > Segmentation in Social Marketing: Process, Methods and Application

Segmentation in Social Marketing: Process, Methods and Application

Book Informaton
Segmentation in Social Marketing: Process, Methods and Application

Author

Timo Dietrich; Sharyn Rundle-Thiele; Krzysztof Kubacki

Year of Publication

1st ed. 2017

Publisher

Springer Nature Singapore

Language

EN

ISBN

9789811018336, 9789811018350

ARI Id

1674219890894

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Topics
Marketing Behavior modification