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Home > Let' s Get Engaged! Crossing the Threshold of Marketing’s Engagement Era: Proceedings of the 2014 Academy of Marketing Science (AMS) Annual Conference

Let' s Get Engaged! Crossing the Threshold of Marketing’s Engagement Era: Proceedings of the 2014 Academy of Marketing Science (AMS) Annual Conference


Book Informaton

Let' s Get Engaged! Crossing the Threshold of Marketing’s Engagement Era: Proceedings of the 2014 Academy of Marketing Science (AMS) Annual Conference

Author

Michael W. Obal; Nina Krey; Christian Bushardt

Series

Developments in Marketing Science: Proceedings of the Academy of Marketing Science

Year of Publication

1st ed. 2016

Publisher

Springer International Publishing

Language

EN

ISBN

9783319118147, 9783319118154

ARI Id

1674219895002


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