Home > Let' s Get Engaged! Crossing the Threshold of Marketing’s Engagement Era: Proceedings of the 2014 Academy of Marketing Science (AMS) Annual Conference
Let' s Get Engaged! Crossing the Threshold of Marketing’s Engagement Era: Proceedings of the 2014 Academy of Marketing Science (AMS) Annual Conference
Book Informaton
Author
Michael W. Obal; Nina Krey; Christian Bushardt
Series
Developments in Marketing Science: Proceedings of the Academy of Marketing Science
Year of Publication
1st ed. 2016
Publisher
Springer International Publishing
Language
EN
ISBN
9783319118147, 9783319118154
ARI Id
1674219895002
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