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Authenticity: what consumers really want /

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Authenticity: what consumers really want /

Author

Gilmore, James H., ; Pine, B. Joseph.

Year of Publication

c2007.

Publisher

Harvard Business School Press,

City of Publication

Boston, Mass

Language

en

ISBN

9781591391456, 1591391458

ARI Id

1675693523498

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Topics
Product management Consumer behavior Consumers' preferences Produktmanagement Consumers Kundenorientierung Authentizität Konsumentforskning Gestion Köpvanor Préférences Marketing Consommateurs Comportement Customization Produits commerciaux Marknadsföring Consumentengedrag