Chapters of Distributed lag models of response to a communications mix

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Author

David Bruce Montgomery

Series

M.I.T. Alfred P. Sloan School of Management. Working papers -- no. 470-70

Year of Publication

1970

Publisher

M.I.T.

City of Publication

Cambridge

Language

ARI Id

1677331587925

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Marketing Management Communication in marketing

Distributed lag models of response to a communications mix