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Marketing strategy: planning and implementation
Book Informaton
Author
Orville C. Walker; John Mullins; Jr., Harper W Boyd; Harper W. Boyd; Jean-Claude Larreche; Orville C., Jr. Walker; Harper W., Jr. Boyd
Series
McGraw-Hill International editions
Edition
3rd ed.
Year of Publication
1999
Publisher
McGraw-Hill
City of Publication
Boston, Mass; London
Pages
393
Language
en
ISBN
0071168478
ARI Id
1677379795450
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Topics
Marketing Management Strategic planning Sales & marketing Business & Economics Business / Economics / Finance Business/Economics Business & Economics / Marketing / General Management - General Marketing - General Management Marketing Sales & marketing management Marketing - General Marketing Management Business / Economics / Finance Business/Economics Business strategy Sales & marketing Marketing Management Business & Economics Business/Economics Marketing - General Management Marketing Strategisch management Marketing management Marketingmanagement Marketingstrategie Strategische planning