Chapters of Essentials of marketing research

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Author

William G. Zikmund; Barry J. Babin

Year of Publication

1999

Publisher

Dryden Press

City of Publication

Fort Worth, TX

Pages

422

Language

ISBN

0030243564

ARI Id

1677386037200

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Topics

Marketing research Market research Business & Economics Business / Economics / Finance Textbooks Business/Economics Marketing - Research Business & Economics / Marketing / Research Management Research Business Marktforschung