Chapters of Essentials of marketing research

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Author

William G. Zikmund; Barry J. Babin

Edition

2nd ed.

Year of Publication

2003

Publisher

Thomson South-Western

City of Publication

Australia; United Kingdom

Pages

452

Language

ISBN

0324182570

ARI Id

1677402337929

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Topics

Marketing research Market research Business & Economics Business / Economics / Finance Textbooks Business/Economics Marketing - Research Business & Economics / Marketing / Research Management Research Business Marktforschung